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Michael Berkens posted an interesting article at TheDomains.com on July 24th titled “Google Announces ChromeCast Without Owning ChromeCast.com But Did Just Register Chromecast.Tv“.
I must say as a .tv investor I loved this post, Google is going to actually use a .tv domain, how exciting is that? I know they have Google.tv but they forward it to Google.com, not even to Google.com/tv as one would assume, so I wondered why would they decide to use ChromeCast.tv and not the .com as TheDomains.com post seemed to imply:
“Google announced a new product today called Chrome Cast which is described as something like Apple TV which allows users to stream videos from a phone or tablet to their TV using Chrome.
Google doesn’t own the domain name ChromeCast.com that honor goes to a media design and IT consulting company out of Edmonton, Alberta, Canada which registered the domain name back when it was formed in 2002.
For those that of the opinion that a company like Google doesn’t need a domain to match every product, they do in fact own a domain name for the Chrome Cast product and that domain name is ChromeCast.tv
The domain name ChromeCast.Tv was just registered last week by the brand protection company Mark Monitor.com on July 18th although it is not yet resolving.”
Again as a .tv investor myself this was great news, Google actually making use of a .tv domain, the only problem was it didn’t make sense. I have followed lots of Google domain registrations and never remember them using MarkMonitor, they have an in house domain division and a huge legal team, they do not use MarkMonitor, so I thought I would dig a little deeper.
I think I can now report this, from a reliable source, Google did not get MarkMonitor to register and protect ChromeCast.tv, MarkMonitor reg’d this on their own on news of the Chrome Cast TV launch. The “off the record” story as told to me is MarkMonitor registered ChromeCast.tv and ChromeCast.co on the 18th of July and when they approached Google with this news the Google legal team asked why did they not also register the .net and .org that were available at the time?
The .net, .org, .biz, .us, .info, .pw, .in, .me, .etc, were all registered on the 23rd, 24th, and 25th, this is the squatter part of the story. Who are these people that read Google is starting something new and run to register these domains? I don’t, I like future trends but that is not what this is, this is pure squatting imo and these are the type of registrations that just give legitimate domain investors like myself a bad rep.
TheDomains.com post also said: “However MarkMonitor failed to register the domain name Chromecasttv.com which is available as of time of publication.”
Of course that was also then registered on July 24th at GoDaddy and it wasn’t Google or MarkMonitor that registered it, it was what I would call a cybersquatter, what else can you call it?
I am not a professional journalist but I do believe I have the facts straight on this story, if you know more or have something to add or I am wrong, please feel free to comment…
fashionshow is a good pick up, i hope you develope it